Q&A with Urban Cone: "Our Relationship has Transformed From Friends to Family."
Swedish indie-pop band, Urban Cone are about to celebrate summer in the best way possible. Later this month, the band will embark on their first ever U.S. headlining tour alongside Interscope label-mates, Nightly. These shows follow the band's recently released song and accompanying video for "Old School," which is currently sitting at over 20 million streams on Spotify and touches on finding love the old school way - without internet or dating apps. The fun music video, which can be seen below, takes on a whole new inclusive meaning.
With tour dates with Nightly kicking off soon, we recently talked with Urban Cone about "Old School" and their upcoming third album, which will find them exploring new sounds. Read more below!
Interview by Dom Vigil
Can you tell us a little bit about Urban Cone for any readers who might not be familiar?
We're 4 best friends from Stockholm traveling the world and spreading love through music.
You guys have been friends since high school - how do you think your past and friendship has transferred over into a band together? Has it helped the writing process to be on the same page with one another?
Our relationship has transformed from friends to family. We do everything together and when we recorded the album it just felt like we were on vacation.
You recently released your new single and the video for “Old School.” Can you tell us a little bit about what inspired the song?
We got sick and tired of the idea of dating apps, there’s a shallowness that you find on them. So we wrote a song about old school love and trying to find a love that is more real.
From an artist’s standpoint, social media has become a big factor in day to day life in recent years. Are there any ways that you guys strive to keep things “old school” as a band, so to speak?
The internet is great, but Emil's old school cocktails are better.
The video looked like it was a lot of fun to film! Where did the idea for it come from?
We took a meeting with the director Diane Martel and she came up with the whole concept and we really fell in love with the weirdness of it all.
“Old School” comes from your upcoming third album. Did you have any major goals in mind for these new songs?
In the making of "Old School" we started fooling with all these groovy hip hop beats, mixed it with really hard bass lines and funky guitar licks. That opened up the idea of making a lot of different styles of music so our new album is a mashup of our old and our new sound, and Tim is over the moon because finally he's allowed to play funk again.
You’ve mentioned that this new album will mark a bit of a sonic shift for Urban Cone. Was there anything that you were particularly excited to try that you haven’t had the chance to do in the past?
Overall our new album is way more playful than Polaroid Memories. We had a ton of fun in the studio and tried out a lot of crazy ideas. As the Joker once said, "Whyy sooo seriousssss".
What would you like listeners to be able to take away from this new album?
The whole concept of the album is about how everyone is striving for happiness in their lives and sometimes you forget that you are happy. So with this album we want people to appreciate happiness in what you have right now and even all the small things.
Later this month, you’ll be hitting the road stateside alongside Nightly! What are you most excited about on these upcoming shows?
This is our first headline tour in the US and we couldn't be more excited. In Sweden this is beyond your imagination for many musicians and we can’t wait to give the audience a night to remember.
Thanks for taking the time to chat with us! Is there anything else you’d like to add?
Roses are red, violets are blue, Urban Cone is coming for you.