LA duo Vow are premiering their new music video for "Charm" on Buzzbands.LA.
The clip was directed by Ryan Sanders (Touché Amoré).
The band tells Buzzbands, “All we wanted was something colorful and visually pleasant. No cheesy concept or plot, just pleasant and fitting. It had to visually match the mood of this song and we feel he hit the nail on the head with that.”
"Charm" appears on Vow's "Make Me Yours" EP which will be released on August 12 via The Native Sound. To pre-order on iTunes click here. To pre-order the EP on vinyl click here. Vinyl pre-orders now include an instant download of the entire EP.
Consisting of vocalist Julia Blake, and instrumentalist Andrew Thomas, Vowhave been known to dance along the genre lines of synth-pop, dream-pop, dark wave and post punk. Driven by drum machines and rich bass lines, Julia's soulful, and melodic alto vocals ooze on top of the analog pulsing synths and dreamy pads.
The EP finds the band transitioning from the darker textures of their debut, to more Cocteau Twins-inspired dynamics, implementing chorus-drenched guitars/bass, and palpable pop-informed vocal melodies. As with their debut, the EP again features Touché Amoré guitarist, and one-half of Andrew's ambient guitar duo, Wife, Nick Steinhardt on guitar. Steinhardt, who interestingly enough introduced Andrew and Julia to each other, also took charge of all visual aspects relating to the band's EP.