Private Hell Apparel Launches New Line

Private Hell, the New York City-based apparel company created by This Is Hell vocalist Travis Reilly, has announced its new line. Private Hell is a unisex brand with a clean and bold approach to apparel design, with the initial line featuring the brand's insignia; a play on the "Don't Tread on Me" snake that is featured prominently on t-shirts, hats, leggings and sweatshirts throughout the range.

Head here to watch the video look book for Private Hell’s newest line of apparel:

To shop the new line, please visit:

Private Hell apparel is also now available to purchase through Karmaloop, here: 

The Private Hell brand has been worn and seen on celebrities including WWE superstars Seth Rollins, Paige, Summer Rae, Corey Graves, and Alicia Fox, as well as musicians Kellin Quinn (Sleeping With Sirens), Vic Fuentes (Pierce The Veil), Stix Zadinia (Steel Panther), Jordan Buckley (Every Time I Die), Sam Carter (Architects), and Anthony Raneri (Bayside).

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