Juice Shares Music Video for "Sugar"
Boston-based, seven-piece band Juice have released the video for their track “Sugar” today. The playful video in the studio highlights the band’s distinct personalities and is the perfect companion to the song’s airtight raps, radiant chorus harmonies, old school rock ’n’ roll guitar solo, stomping handclaps and gospel-style backing vocals. Watch it now below.
“We really wanted to get into the band here. With a project like this, there’s a real opportunity to capture individual personalities as well as their relationships among one another. We wanted to provide a cool space where that process would happen effortlessly. Once that was in place, the rest came easy. Our director Mike Badami wanted to co-direct with the band, and our videographer Anthony Simpkins is great, so it was collaborative and really fun. We shot loosely, but with lots of attention and purpose in pre and post production. It was shot in a day at Welcome To 1979 Studio in Nashville, aptly named, it actually looks and feels like the 70s on the inside. The building was originally a vinyl pressing plant. The classic, real environment of the space was perfect for Sugar, which mixes some old-school styles of music with some new ones. We’re excited to finally give the song a visual platform where people can explore the band.” – Juice
“Sugar” is the first song off the band’s new project, Workin’ on Lovin,’ to be released on June 15, 2018. To celebrate the upcoming project, Juice will be playing a release show at the famed Mercury Lounge in New York City on June 14, 2018. Click HERE to purchase tickets.
April 27 Danbury, CT @ Western Connecticut State University
April 28 Allentown, PA @ Cedar Crest College
April 29 Boston, MA @ Emmanuel College
April 29 Durham, NH @ University of New Hampshire
May 3 Philadelphia, PA @ World Café Live
June 14 New York, NY @ Mercury Lounge (EP Release Show)
June 15 Boston, MA @ Rock On! Concert Cruise Aboard The Mass Bay Lines MV New Boston
July 19 Scranton, PA @ The Peach Music Festival
July 26 Asbury Park, NJ @ Jams On The Sand